About House of Savoj
House of Savoj is an independent fashion house founded in Stockholm. Built upon Scandinavian restraint and inspired by the dialogue between Europe and Tokyo, the brand creates timeless garments designed to outlast seasons, trends and expectations.
Every collection reflects a philosophy of permanence. Natural materials, considered proportions and understated details come together in clothing made to be worn often, age beautifully and become more personal over time.
Rather than following fashion calendars, House of Savoj develops collections at its own pace. Influenced by European craftsmanship, Japanese attention to detail and the quiet confidence of Scandinavian design, each garment balances simplicity with character.
The brand grew organically from the creative world surrounding Savoj, where food, art, music and design naturally intersected. What began as a local cultural space evolved into a broader creative vision, with clothing becoming another expression of the same values: quality, hospitality and thoughtful design.
Today, House of Savoj continues to create from Stockholm while looking outward. The ambition is not to define a trend, but to build a modern European wardrobe shaped by curiosity, craftsmanship and everyday elegance.
The Savoj Knot is the symbol at the centre of our house.
Inspired by timeless forms rather than trends, it represents connection, continuity and craftsmanship. A knot holds individual threads together
without hiding where they came from. Strong through simplicity, not complexity.
Like everything we create, the emblem was designed to feel familiar rather than loud. It doesn't seek attention. It earns recognition over time.
Today, the Savoj Knot appears throughout our collections as a quiet reminder of the values behind the brand: thoughtful design, enduring quality and the beauty of things made to last.
Meet Greger
Every house has its companion. Ours is Greger.
He isn’t a mascot or a marketing character. Greger was part of Savoj long before he appeared on a garment. A familiar face in the restaurants, he gradually became part of the house itself.
Calm, curious and quietly confident, Greger reflects the spirit behind House of Savoj. Never trying too hard. Comfortable in his own presence. Welcoming everyone who walks through the door.
Over time, he found his place on our knitwear, outerwear and accessories—not as a logo, but as a friend of the house.
Like the best things,
Greger wasn’t planned.
He simply belonged.
