About House of Savoj
House of Savoj began behind the counter at Savoj Pizza in Stockholm.
When we opened on Roslagsgatan in 2021, clothing was never part of the plan. We made a few pieces for staff, friends and regulars. People asked for them, one release became another, and the clothes found a life of their own.
The House carries the worlds that shaped us: restaurant rooms and suburban streets, football and music, Stockholm and the journey into the city. We refine those references through precise silhouettes, considered materials and a quiet sense of play.
The result is clothing for people who move between worlds without leaving their accent behind.
The restaurants and the label still share the same community. The people who eat with us, work with us and play records at night are the same people who wear the clothes.
House of Savoj grew from that community. It still belongs to it.THE SAVOJ KNOT
The Savoj Knot is the mark of the House.
Its lines meet without becoming identical, a symbol of different worlds held together without losing where they began.
Restaurant rooms and suburban streets. Food, music, football and clothing. The people who built Savoj and the places that shaped it.
The emblem appears throughout our collections as a reminder: wherever the House goes, it carries its origins with it.
Meet Greger
Every house has its companion. Ours is Greger.
He isn’t a mascot or a marketing character. Greger was part of Savoj long before he appeared on a garment. A familiar face in the restaurants, he gradually became part of the house itself.
Calm, curious and quietly confident, Greger reflects the spirit behind House of Savoj. Never trying too hard. Comfortable in his own presence. Welcoming everyone who walks through the door.
Over time, he found his place on our knitwear, outerwear and accessories—not as a logo, but as a friend of the house.
Like the best things,
Greger wasn’t planned.
He simply belonged.
